Advertising (B.A. OR B.S.)
Required course work includes the university requirements (see regulation J-3) and the following:
|School of Journalism and Mass Media Core||27|
|JAMM 252||Introduction to Integrated Media Campaigns||3|
|JAMM 267||Introduction to Media Design||3|
|JAMM 367||Social Media Management and Analytics||3|
|JAMM 466||Media Campaign Strategy||3|
|JAMM 468||Advanced Media Design||3|
Advertising majors are encouraged to apply for the Advertising Competition Team, JAMM 469.
Courses to total 120 credits for this degree
- Students will understand and apply the principles and laws of freedom of speech and press for the United States and the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
- Students will understand concepts and apply theories in the use and presentation of images and information.
- Students will demonstrate an understanding of the history and role of professionals, individuals and institutions in shaping communications.
- Students will demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
- Students will conduct research and evaluate information by methods appropriate to the communications professions in which they work.
- Students will apply tools and technologies appropriate for the communications professions in which they work.
- Students will demonstrate an understanding of gender, race, ethnicity, sexual orientation and other forms of diversity in domestic society in relation to the mass media.
- Students will demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass media in a global society.
- Students will critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
- Students will write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
- Students will demonstrate that they can think critically, creatively and independently.
- Students will apply basic numerical and statistical concepts.