Advertising (B.A. OR B.S.)

Required course work includes the university requirements (see regulation J-3), the School of Journalism and Mass Media core, and the following:

School of Journalism and Mass Media Core27
Major Requirements15
Total Hours42

Major Requirements 

JAMM 252Introduction to Integrated Media Campaigns3
JAMM 267Introduction to Media Design3
JAMM 367Social Media Management and Analytics3
JAMM 466Media Campaign Strategy3
JAMM 468Advanced Media Design3
Total Hours15

Advertising majors are encouraged to apply for the Advertising Competition Team, JAMM 469.
Courses to total 120 credits for this degree