Marketing (B.S.Bus.)

Required course work includes the university requirements (see regulation J-3), the college requirements, and:

College of Business & Economics Requirements54-57
Major Requirements21-43
Total Hours75-100

Major Requirements 

MKTG 324Consumer Behavior3
MKTG 421Marketing Research & Analysis3
MKTG 428Marketing Management3
Emphases/Options
Select one of the following emphases/options:12-34
Total Hours21-43

A. General Marketing Emphasis

Select one 300-400 level CBE course 13
Tier 1 Marketing Electives
MKTG 424Pricing Strategy and Tactics 23
or ECON 352 Intermediate Microeconomic Analysis
MKTG 425Retail Distribution Mgmnt3
or MKTG 426 Marketing Channels Management
MKTG 427Services Marketing3
or MKTG 495 Product Development and Brand Management
Select one of the following:3
Introduction to Sales
Integrated Marketing Communication
Sales Management
Total Hours15

Courses to total 120 credits for this degree 

B. Entrepreneurship Emphasis

One 300-400 level CBE course 13
ACCT 482Enterprise Accounting3
ENTR 414Entrepreneurship3
ENTR 415New Venture Creation3
Marketing Electives
Select one course from the following:3
Integrated Marketing Communication
Sales Management
Pricing Strategy and Tactics
Retail Distribution Mgmnt
Marketing Channels Management
Services Marketing
Vandal Solutions (Max 6 credits)
International Marketing
Product Development and Brand Management
Entrepreneurship Practicum/Internship/Vandal Solutions
Select 3 credits from the following:3
Vandal Solutions (Max 6 credits)
Internship
Total Hours18
Courses to total 120 credits for this degree

C. PGA Golf Management Option

PGA 103Introduction to PGA Golf Management2
PGA 150PGA Golf Management I2
PGA 251PGA Golf Management II2
PGA 298Internship (Max 6 credits)1-3
PGA 385PGA Golf Management III2
PGA 386Food and Beverage Hospitality with Lab4
PGA 398Internship (Max 6 credits)1-3
REC 105Teaching Golf I2
REC 205Teaching Golf II2
Tier 1 Marketing Electives
MKTG 424Pricing Strategy and Tactics 23
or ECON 352 Intermediate Microeconomic Analysis
MKTG 425Retail Distribution Mgmnt3
or MKTG 426 Marketing Channels Management
MKTG 427Services Marketing3
or MKTG 495 Product Development and Brand Management
Select one course from the following:3
Introduction to Sales
Integrated Marketing Communication
Sales Management
Total Hours30-34

Courses to total 130 credits for this degree

Students must pass the PGA Player Ability Test
Students must have a 12.0 handicap or better to enter this program.
Students must also be a U.S. citizen to be eligible for PGA membership.

D. Marketing Analytics Option

MKTG 431Marketing Analytics3
STAT 422Sample Survey Methods3
STAT 431Statistical Analysis3
Select one of the following:4
Survey of Calculus
Analytic Geometry and Calculus I
Analytic Geometry and Calculus II
Select one of the following:3
Qualitative Social Science Methods
Linear Algebra
Data Management for Big Data
Tests and Measurements
Experimental Design
Nonparametric Statistics
Applied Regression Modeling
Tier 1 Marketing Electives
Select one course from the following:3
Introduction to Sales
Intermediate Microeconomic Analysis
Integrated Marketing Communication
Sales Management
Pricing Strategy and Tactics
Retail Distribution Mgmnt
Marketing Channels Management
Services Marketing
Product Development and Brand Management
Total Hours19

Courses to total 120 credits for this degree